Your eBook Amazon Page Rank

Move It On Up!

You’ve toiled away hours of your time writing, editing, and re-writing your eBook, and it’s finally ready to be published as an Amazon Kindle book.

OK so now what?

Well, unless you can stand behind a powerhouse name like J.K. Rowling, Elizabeth Gilbert, Stephen King, or some other celebrity author, your eBooks aren’t likely to sell themselves.

Time to initiate the technical/strategic parts of the self-publishing process!

When it comes to increasing your eBook’s page rank, the first thing you want to do is focus on your eBook’s Amazon description. In order to help potential customers locate your eBook, you need to fill your description with targeted keywords that people may plug in while they are browsing on Amazon.

You don’t want to “spam” your primary, or most relevant keyword, however. Ideally, your most relevant keyword would appear somewhere in your eBook’s title along with twice more in your eBook’s description: once in the beginning and once at the end.

The remaining 5-7 keywords that you include in your eBook’s description should be your LSI keywords.

LSI stands for latent semantic indexing. And LSI keywords are words which are close in meaning to your primary, targeted keyword or keyword phrase. But they differ enough so as to allow you to cast a wider net in terms of your eBook’s reach.

The way to discover what your LSI keywords are is to conduct a search using either Google’s free AdWords tool (Image 1) or the LSI Keywords tool (Image 2).

Google AdWords Tool

Image 1

LSI Keyword Tool

Image 2

You want to select 5-7 LSI keywords from the search results of whichever method you choose and then infuse those keywords into your eBook’s description in a way that flows and makes sense.

Then, the next thing you want to consider is purchasing backlinks for your eBook, which you can do at

Backlinks, which are also known as inbound or incoming links, fulfill SEO purposes and serve as indications of a particular URL’s importance or popularity.

In the keywords/phrases box, you can type in up to 10 LSI keywords. And in the URLs box, you can paste your eBook’s Amazon link once your book has been published.

Depending on what your targeted keywords are along  with the level of competition in your eBook’s niche, you may need to purchase multiple rounds of backlinks before you see your eBook begin to climb Amazon’s page ranking system.

However, if you keep track of all of your efforts and continually gauge where your eBook falls in the Amazon ranking system, sooner rather than later, you’ll start to see  upwards progress.

What do you think about these page rank suggestions? What else are you doing to increase your eBook’s Amazon page rank?


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