How to Get More Reviews

5 Tried and True Techniques

Positive reviews are the basic sustenance for your eBook’s success. The same way that healthy bodies need to be fueled with plenty of fruits and vegetables, so too do eBooks need to be nourished by 4 and 5-star feedback in order to rise up in Amazon’s ranks and increase their sales.

It can be difficult to get people to write positive reviews, however, especially since people are often more inclined to vocalize  their opinions when they have something negative to say.

With that said, you will find 5 successful techniques listed below, which I have employed to help my company’s eBooks garner more positive reviews, and hopefully they can help your books too!

In no particular order…

1. Add a review request page

post itAt the end of your eBook, add a page thanking your readers and encouraging them to leave you a review. You can title this page something like “Review Request Page” and include an enticing image to attract your readers’ attention.

You should not, however, offer an incentive for leaving a review of your eBook, such as monetary compensation, as this is a violation of Amazon’s Terms of Service and could result in your account being banned.

2. Do a Free Day on Amazon

To do a Free Day, log into your Amazon Kindle Direct Publishing account, proceed to your eBook’s dashboard, and click where it says “Promotions Manager.” Next, click the button that says “New” and fill in the required information.

free_day_kindle_bookThe optimal time to blast the word about your eBook (through personal connections, social media, etc.) is either on the day of or the day before your scheduled Free Day, because at this time, your family members, friends, and followers will be able to access your eBook without it costing them a cent.

NOTE: In order to perform this technique, you must enroll KDP Select. With KDP Select, Amazon is permitted to hold exclusive rights to publish your eBook for a period of 90 days, which means that you are not able to sell your eBook on any other platform during that time. This also includes publishing your eBook on a personal website or blog.

3. Swap reviews

You can hunt for people with whom to conduct book review swaps on author and publishing forums such as the following:

4. Search for top reviewers from Amazon.com

When it comes to the business of review hunting, there are obviously some reviews that are higher quality than others. Therefore, you want to entice better quality reviews from people who possess “expert” status, whom you can find under Amazon’s list of Top Customer Reviewers.

top_reviewers

All of the reviewers included on the above website have been ranked highly by Amazon. And so, getting a review from one of these  reviewers is kind of like earning a pat on the back directly from Amazon.

To find reviewers who are interested in your eBook’s specific topic or genre, go to Google and type in the following:

site:amazon.com/gp/pdp/profile “your keyword phrase (in quotes)”

You can also add the words “email” or “web page” after “your keyword phrase” so as to find people who are easier to contact.

Once you are returned with your search results, look at the various reviewers’ profiles, paying attention to their interests and tags, to see who would be a good fit for your eBook. Additionally, note whether a reviewer generally leaves positive or negative feedback.

Then, once you’ve compiled a list of high quality reviewers, begin to look for their contact information and then send them a note, asking if they might want to review your eBook.

5. Check out GoodReads.com

GoodReads is a community of people who thoroughly enjoy reading eBooks. It has over 8 million registered members and more than 13 million posted reviews. GoodReads.com is also great because it enables you to foster niche-specific interest around your eBook.

goodreads

The way the website operates is you perform a search by group, category, and tags, and employ keywords to look for potential reviewers.

Then, you click on a person’s hyperlinked name, which takes you to his or her profile page. From there, you click where it says “send message,” so you can see if that person would be willing to write a review of your eBook.

It’s beneficial to give reviewers your email address and let them know they are free to get in touch with you via email, because in doing so, you will be able to earn their email addresses too. And this will enable you to contact them more easily in the future, should you have more eBooks you’d like them to review.

What do you think about these techniques? Have you tried any of them before? What tips and advice do you have about how to get more reviews? 

eBook Cover Creation

Increase Your Sales with a Cover That Pops

OK let’s be honest, we all judge books by their covers, at least a little bit. And when your eBook is for sale on Amazon, as potential buyers scroll through the lists of eBooks they might like to purchase, the two primary items they are going to take into account are…

  1. Number of positive reviews
  2. Appeal of the eBook’s cover 

Of course, not all of us are graphic designers – I know I certainly am not. But when it comes to eCover creation, you really don’t want to put up a make-shift cover that you slapped together yourself in Paint, because your sales are likely to also reflect your do-it-yourself approach.

For the most successful eCover creation, I would encourage you to seek external help. This can be costly, however, especially if you enlist the services of a professional graphic designer. Therefore, if you are on a budget, I’d recommend visiting Fiverr.com and perusing its listing of eBook cover creators.

fiverr_imageIf you’ve never used Fiverr before, absolutely everything on the site costs $5.o0. Turnaround times do vary, but most eCover creators say they can create your eCover within 3-5 days. Of course, the quality of work can fluctuate, so be sure to read the reviews and only hire people who have high rating percentages.

But before you visit Fiverr, you’ll need to have a basic idea of what you want your eCover to look like so as to provide a working foundation for your Fiverr designer.

Here are some pointers about that:

1. Genre, Mood, and Tone

You need to consider your book’s genre, along with its overall mood/tone. Go to Amazon.com and browse other books that have the same genre as yours to see what their eCovers look like. You will probably notice a trend as you look through the various listings, especially in terms of style and color usage. Use any trends you notice as inspiration for your own eBook’s cover.

2. Author’s Name

Unless you are a best-selling author or have some other significant editorial credentials to your name, make the font style and size of your name as the author smaller and less eye-catching than that of the main title. The author name should only be bigger than the title if the name lends itself as a sales-driving force.

3. eCover Image

If you don’t have the budget to conduct a photo-shoot, then you will probably need to rely on stock photos, which is totally fine. You can find lots of great images online and you can also usually make adjustments to the photos. Just be sure to carefully read the images’ licensing information.

Although in using stock photography, you do run the risk of someone else’s eBook cover having the same image. However, just do a quick scan of the best-selling books in your genre on Amazon and make sure you aren’t using the same images as any of those eBooks. Unless your images are the same as one of the best-sellers, your audience isn’t likely to notice.

Also, if you’d like to make a few tweaks or adjustments to your photos, you are absolutely able to do that as well. Photoshop is a fantastic resource for image editing. Or, there are free programs available too, such as GIMP. Most Fiverr designers will be able to find images on their own, but if you have a specific image in mind, you are certainly free to let your designer know that.

What tips and advice do you have about eCover creation? What criteria do you look for in a high quality eBook cover?