How to Get More Reviews

5 Tried and True Techniques

Positive reviews are the basic sustenance for your eBook’s success. The same way that healthy bodies need to be fueled with plenty of fruits and vegetables, so too do eBooks need to be nourished by 4 and 5-star feedback in order to rise up in Amazon’s ranks and increase their sales.

It can be difficult to get people to write positive reviews, however, especially since people are often more inclined to vocalize  their opinions when they have something negative to say.

With that said, you will find 5 successful techniques listed below, which I have employed to help my company’s eBooks garner more positive reviews, and hopefully they can help your books too!

In no particular order…

1. Add a review request page

post itAt the end of your eBook, add a page thanking your readers and encouraging them to leave you a review. You can title this page something like “Review Request Page” and include an enticing image to attract your readers’ attention.

You should not, however, offer an incentive for leaving a review of your eBook, such as monetary compensation, as this is a violation of Amazon’s Terms of Service and could result in your account being banned.

2. Do a Free Day on Amazon

To do a Free Day, log into your Amazon Kindle Direct Publishing account, proceed to your eBook’s dashboard, and click where it says “Promotions Manager.” Next, click the button that says “New” and fill in the required information.

free_day_kindle_bookThe optimal time to blast the word about your eBook (through personal connections, social media, etc.) is either on the day of or the day before your scheduled Free Day, because at this time, your family members, friends, and followers will be able to access your eBook without it costing them a cent.

NOTE: In order to perform this technique, you must enroll KDP Select. With KDP Select, Amazon is permitted to hold exclusive rights to publish your eBook for a period of 90 days, which means that you are not able to sell your eBook on any other platform during that time. This also includes publishing your eBook on a personal website or blog.

3. Swap reviews

You can hunt for people with whom to conduct book review swaps on author and publishing forums such as the following:

4. Search for top reviewers from Amazon.com

When it comes to the business of review hunting, there are obviously some reviews that are higher quality than others. Therefore, you want to entice better quality reviews from people who possess “expert” status, whom you can find under Amazon’s list of Top Customer Reviewers.

top_reviewers

All of the reviewers included on the above website have been ranked highly by Amazon. And so, getting a review from one of these  reviewers is kind of like earning a pat on the back directly from Amazon.

To find reviewers who are interested in your eBook’s specific topic or genre, go to Google and type in the following:

site:amazon.com/gp/pdp/profile “your keyword phrase (in quotes)”

You can also add the words “email” or “web page” after “your keyword phrase” so as to find people who are easier to contact.

Once you are returned with your search results, look at the various reviewers’ profiles, paying attention to their interests and tags, to see who would be a good fit for your eBook. Additionally, note whether a reviewer generally leaves positive or negative feedback.

Then, once you’ve compiled a list of high quality reviewers, begin to look for their contact information and then send them a note, asking if they might want to review your eBook.

5. Check out GoodReads.com

GoodReads is a community of people who thoroughly enjoy reading eBooks. It has over 8 million registered members and more than 13 million posted reviews. GoodReads.com is also great because it enables you to foster niche-specific interest around your eBook.

goodreads

The way the website operates is you perform a search by group, category, and tags, and employ keywords to look for potential reviewers.

Then, you click on a person’s hyperlinked name, which takes you to his or her profile page. From there, you click where it says “send message,” so you can see if that person would be willing to write a review of your eBook.

It’s beneficial to give reviewers your email address and let them know they are free to get in touch with you via email, because in doing so, you will be able to earn their email addresses too. And this will enable you to contact them more easily in the future, should you have more eBooks you’d like them to review.

What do you think about these techniques? Have you tried any of them before? What tips and advice do you have about how to get more reviews? 

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Your eBook Amazon Page Rank

Move It On Up!

You’ve toiled away hours of your time writing, editing, and re-writing your eBook, and it’s finally ready to be published as an Amazon Kindle book.

OK so now what?

Well, unless you can stand behind a powerhouse name like J.K. Rowling, Elizabeth Gilbert, Stephen King, or some other celebrity author, your eBooks aren’t likely to sell themselves.

Time to initiate the technical/strategic parts of the self-publishing process!

When it comes to increasing your eBook’s page rank, the first thing you want to do is focus on your eBook’s Amazon description. In order to help potential customers locate your eBook, you need to fill your description with targeted keywords that people may plug in while they are browsing on Amazon.

You don’t want to “spam” your primary, or most relevant keyword, however. Ideally, your most relevant keyword would appear somewhere in your eBook’s title along with twice more in your eBook’s description: once in the beginning and once at the end.

The remaining 5-7 keywords that you include in your eBook’s description should be your LSI keywords.

LSI stands for latent semantic indexing. And LSI keywords are words which are close in meaning to your primary, targeted keyword or keyword phrase. But they differ enough so as to allow you to cast a wider net in terms of your eBook’s reach.

The way to discover what your LSI keywords are is to conduct a search using either Google’s free AdWords tool (Image 1) or the LSI Keywords tool (Image 2).

Google AdWords Tool

Image 1

LSI Keyword Tool

Image 2

You want to select 5-7 LSI keywords from the search results of whichever method you choose and then infuse those keywords into your eBook’s description in a way that flows and makes sense.

Then, the next thing you want to consider is purchasing backlinks for your eBook, which you can do at OneHourBacklinks.com.

Backlinks, which are also known as inbound or incoming links, fulfill SEO purposes and serve as indications of a particular URL’s importance or popularity.

OneHourBacklinks.com

In the keywords/phrases box, you can type in up to 10 LSI keywords. And in the URLs box, you can paste your eBook’s Amazon link once your book has been published.

Depending on what your targeted keywords are along  with the level of competition in your eBook’s niche, you may need to purchase multiple rounds of backlinks before you see your eBook begin to climb Amazon’s page ranking system.

However, if you keep track of all of your efforts and continually gauge where your eBook falls in the Amazon ranking system, sooner rather than later, you’ll start to see  upwards progress.

What do you think about these page rank suggestions? What else are you doing to increase your eBook’s Amazon page rank?