5 Tried and True Techniques
Positive reviews are the basic sustenance for your eBook’s success. The same way that healthy bodies need to be fueled with plenty of fruits and vegetables, so too do eBooks need to be nourished by 4 and 5-star feedback in order to rise up in Amazon’s ranks and increase their sales.
It can be difficult to get people to write positive reviews, however, especially since people are often more inclined to vocalize their opinions when they have something negative to say.
With that said, you will find 5 successful techniques listed below, which I have employed to help my company’s eBooks garner more positive reviews, and hopefully they can help your books too!
In no particular order…
1. Add a review request page
At the end of your eBook, add a page thanking your readers and encouraging them to leave you a review. You can title this page something like “Review Request Page” and include an enticing image to attract your readers’ attention.
You should not, however, offer an incentive for leaving a review of your eBook, such as monetary compensation, as this is a violation of Amazon’s Terms of Service and could result in your account being banned.
2. Do a Free Day on Amazon
To do a Free Day, log into your Amazon Kindle Direct Publishing account, proceed to your eBook’s dashboard, and click where it says “Promotions Manager.” Next, click the button that says “New” and fill in the required information.
The optimal time to blast the word about your eBook (through personal connections, social media, etc.) is either on the day of or the day before your scheduled Free Day, because at this time, your family members, friends, and followers will be able to access your eBook without it costing them a cent.
NOTE: In order to perform this technique, you must enroll KDP Select. With KDP Select, Amazon is permitted to hold exclusive rights to publish your eBook for a period of 90 days, which means that you are not able to sell your eBook on any other platform during that time. This also includes publishing your eBook on a personal website or blog.
3. Swap reviews
You can hunt for people with whom to conduct book review swaps on author and publishing forums such as the following:
4. Search for top reviewers from Amazon.com
When it comes to the business of review hunting, there are obviously some reviews that are higher quality than others. Therefore, you want to entice better quality reviews from people who possess “expert” status, whom you can find under Amazon’s list of Top Customer Reviewers.
All of the reviewers included on the above website have been ranked highly by Amazon. And so, getting a review from one of these reviewers is kind of like earning a pat on the back directly from Amazon.
To find reviewers who are interested in your eBook’s specific topic or genre, go to Google and type in the following:
site:amazon.com/gp/pdp/profile “your keyword phrase (in quotes)”
You can also add the words “email” or “web page” after “your keyword phrase” so as to find people who are easier to contact.
Once you are returned with your search results, look at the various reviewers’ profiles, paying attention to their interests and tags, to see who would be a good fit for your eBook. Additionally, note whether a reviewer generally leaves positive or negative feedback.
Then, once you’ve compiled a list of high quality reviewers, begin to look for their contact information and then send them a note, asking if they might want to review your eBook.
5. Check out GoodReads.com
GoodReads is a community of people who thoroughly enjoy reading eBooks. It has over 8 million registered members and more than 13 million posted reviews. GoodReads.com is also great because it enables you to foster niche-specific interest around your eBook.
The way the website operates is you perform a search by group, category, and tags, and employ keywords to look for potential reviewers.
Then, you click on a person’s hyperlinked name, which takes you to his or her profile page. From there, you click where it says “send message,” so you can see if that person would be willing to write a review of your eBook.
It’s beneficial to give reviewers your email address and let them know they are free to get in touch with you via email, because in doing so, you will be able to earn their email addresses too. And this will enable you to contact them more easily in the future, should you have more eBooks you’d like them to review.